Google Inc. is taking steps to dive further into ecommerce. It’s announced several online shopping tools and deals with companies used by online retailers worldwide, including ecommerce platform provider Shopify Inc., digital payments company Square Inc. and others to drive more shopping on the search giant’s web properties.
Google recently announced deals with Square, domain registration and hosting provider GoDaddy Inc. and WooCommerce, an open-source ecommerce plugin that helps merchants sell through WordPress sites. Those integrations aim to enable merchants to sell products more easily on Google search, Maps and YouTube. Google also introduced a feature for Shopify merchants and is now adding the Canadian company’s payments service, Shop Pay, as an option for consumers. In addition, 47 retailers in the Digital Commerce 360 2021 Top 1000 use Shopify as their ecommerce platform and 14 use GoDaddy for web hosting. Google also plans to display buying options more…
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