The coronavirus upended consumer’s lives—and that included the way people shop. With the pandemic, even the staunchest store shoppers were forced to swap strolling aisles with scrolling ecommerce sites as stores across the globe closed.

Indeed, it’s clear that shoppers shifted their spending to the web. Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. That’s the highest annual U.S. ecommerce growth in at least two decades. It’s also nearly triple the 15.1% jump in 2019.

To make online shopping more personal for the droves of consumers buying online, many retailers, including Canadian men’s luxury apparel merchant Harry Rosen, high-end women’s loungewear brand Dayo and direct-to-consumer women’s swimwear brand Andie, are offering virtual appointments. These merchants aim to replicate…

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