Barefoot Dreams has a dream team roster of celebrities endorsing its famously buttery soft blankets, loungewear and other home textiles. But for the retailer’s employees, dealing with the company’s ecommerce site often felt like stepping barefoot not on a dream, but on a rusty nail.  

 

After all what good is a tweet from Chrissy Teigen or a Kardashian lauding the retailer’s $150 throws if that very tweet crashes the site? And that happened more than once, says Katie Johns, marketing manager.  

 

Barefoot Dreams’ old site, which was custom built in 2012 using the older PHP general-purpose scripting language, was holding it back from adding merchandising features. It would crash with spikes in traffic during big promotion…

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