Startups build B2B marketplaces for building materials

Yesler, founded last October as a developer of marketplace commerce software, raised $3.3 million earlier this month to continue building out its marketplace for buying and selling lumber and other building materials.

Seattle-based Yesler has built out its software in three components—Yesler Analytics, Buyer’s Network and Marketplace—which enables both buyers and sellers to view critical market information and connect online to initiate and complete purchase transactions. While sellers can use the analytics software to view supply and demand information to plan lumber yard stocking and replenishment, buyers use the network software to post their orders and invite sellers to offer a price and track communications with them. Buyers use the marketplace component to manage transactions and communications with one or more sellers.

Want to read more? Unlock Free Strategy Membership