To better bridge the in-store and online shopping experience for the imminent holiday season, Cost Plus World Market launched its first virtual holiday store.

The store enables shoppers to virtually peruse, add items to their carts and purchase the home goods retailer’s more than 550 holiday products. Shoppers can access the virtual store from the Cost Plus World Market homepage—or via worldmarket.com/virtual-store. Cost Plus Word Market operates an ecommerce site, where consumers can browse by category or with the search box, as is typical for online shopping. The virtual shop digitizes in-store merchandising at a time when consumers may be hesitant to visit stores.

Cost Plus World Market tapped virtual experience vendor Rightpoint to create the virtual store, built on virtual tour software platform Matterport. The retailer declined to reveal the cost of the new feature.

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