On Thursday, Nov. 12, Digital Commerce 360 will release all-new proprietary research for the first time ever during our half-day inaugural virtual learning event. IMPACT Ecommerce, which features exclusive Digital Commerce 360 data as well as a wide-range of retailer panels, is designed to help retailers and brands readdress their online strategies to adapt, and thrive, in 2021 and beyond.

COVID-19 has radically altered the retail ecommerce landscape.

Consider: Consumers spent $200.72 billion online with U.S. retailers in the second quarter, up 44.4% from $138.96 billion for the same quarter the prior year, according to the U.S. Department of Commerce. That’s the highest growth rate for any recorded second quarter dating back to 1999 and more than triple the ecommerce growth of Q2 2019 and Q1 2020.

Retailers and brands must go back to the drawing board and readdress their online strategies to capitalize on this massive opportunity in online sales.

On Nov. 12, Digital Commerce 360 will debut an online learning event centered on our exclusive, proprietary data to help businesses do just that: adapt to the changing times. This half-day event will present data that attendees can’t find anywhere else, collected by our very own research team during this unorthodox year. It will also feature insights from a plethora of retailer speakers in panel sessions on topics ranging from Amazon to customer experience to 2020 trends that will help retailers inform 2021 decisions.

Brought to you by Vertical Web Media, parent of Digital Commerce 360 (formerly Internet Retailer), the company that has tracked the ecommerce industry longer than any other research or news outlet, IMPACT Ecommerce: Research that Powers 2021 Priorities will deliver game-changing proprietary research merchants can use to impact their ecommerce businesses for the better.


We’ve developed this powerful agenda with your top interests in mind. All the topics and content stems from what you told us your top priorities are right now—via surveys we conducted just for this event.

Fareeha Ali, director of research and editorial at Digital Commerce 360, will keynote the event by unveiling for the first time full-year ecommerce and retail growth projections, an analysis of marketplace growth, and trends that will stick beyond the pandemic.

“Ecommerce will end 2020 growing faster than it has in at least two decades. That’s incredible growth that has pushed many retailers to rewrite their business playbooks and learn new strategies on the fly,” Ali says. “We are excited to share for the first time new data based on a month-long, in-depth analysis of how the pandemic has shaped ecommerce.”

Attendees will also hear from top ecommerce executives at retailers including Crutchfield, No. 228 in the 2020 Digital Commerce 360 Top 1000, Overstock.com (No. 42) and TechStyle (parent of Fabletics and JustFab.com and No. 55).


A sample of session topics include:

  • Data drives decisionmaking—Highlights from Digital Commerce 360’s 2020 research
  • Always open—BOPIS & curbside insights: Omnichannel matters now more than ever
  • Breakout retailer panel: Evolving your relationship with Amazon
  • Breakout retailer panel: The customer experience: Investing to convert

Don’t miss out on Digital Commerce 360’s IMPACT Ecommerce—a marriage of exclusive research and retailer voices you won’t find at any other event this year.

 Check out our agenda to see the full list of speakers and topics.

Click here to complete your registration and receive your free pass to IMPACT Ecommerce.