Steve Tzikakis takes the top job at Sitecore, a provider of ecommerce and digital experience management software, after 13 years at SAP, most recently as president of its South Europe, Middle East and Africa region.

Sitecore, a provider of digital content and commerce technology used by major brands such as American Express, Carnival Cruise Lines and Volvo Cars, has named as its new chief executive Steve Tzikakis, a 13-year veteran executive of business software company SAP SE. He succeeds Mark Frost, who will remain as an advisor.


Steve Tzikakis, CEO, Sitecore

In announcing his appointment, Sitecore described Tzikakis as “an experienced digital transformation specialist” with a long history of driving growth in the online technology industry. At SAP, where he was president of SAP’s South Europe, Middle East and Africa region for the past five years, Tzikakis oversaw more than 4,700 employees, 43,000 customers and 19,000 partners.

Tzikakis, who will be based on London, joins Sitecore at a time when the company is reporting “unprecedented demand” for its digital experience technology as companies, pressed by the pandemic, want to expand how they digitally interact directly with their customers.

Doubling down on digital transformation

“While many of our customers were well placed when the shutdown began, there are many other businesses looking to quickly act on their digital transformation plans to get to a place they need to compete and deliver the digital experiences their customers need right now,” Tzikakis said in response to questions from DC360B2B regarding his plans for Sitecore. “We’re doubling-down on our investment to help businesses navigate these monumental changes, across many verticals such as manufacturing, HR, retail and finance.”


Tzikakis said he’s planning to expand the company’s software-as-a-service offerings in its Sitecore Content Hub and AI products for “a complete SaaS portfolio.” He adds that Sitecore’s strategy is to provide a “true end-to-end solution, from content to commerce,” that “will allow us to continue to keep pace with the growing needs of our customers.”

“As our SaaS portfolio continues to expand, our goal is to give brands even more ways to deliver omnichannel content and personalized experiences to their customers,” he said. “With our SaaS expansion, customers will be able to derive more value from our applications through software that is connected, simple, agile, flexible and intelligent.”

“My plan is to grow Sitecore quickly,” he added. “We will expand operations and scale rapidly by investing in the business.”

Prior to SAP, Tzikakis was a regional vice president for Europe, the Middle East and Africa for Infor, a provider of enterprise resource planning, ecommerce and related software for industrial clients. Earlier in his career, Tzikakis served as co-founder and managing partner of Diamond Systems Ltd., a provider of CRM and web design technology and services, according to his LinkedIn page.


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