An analysis of the 202 retail chains ranked in the Digital Commerce 360 Top 1000 shows that the top five omnichannel retailers—as ranked by the number of features they offer—grew nearly 40 percentage points more than the bottom six retailers that offer no omnichannel features.
Among the most popular omnichannel features are buy online, pickup in store and booking an in-store service appointment online, according to a Digital Commerce 360 and Bizrate Insights survey of 1,000 people in February 2020.
This infographic includes:
Growth rate of top and bottom retail chains as ranked by their omnichannel offerings
Consumer insights into omnichannel preferences
Top four omnichannel features offered by retail chains
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