Iannone worked at eBay as a vice president and in other roles from 2001 to 2009.

(Bloomberg)—EBay Inc. named a Walmart Inc. ecommerce executive CEO, bringing in a manager with outside digital experience as the online marketplace seeks to placate the demands of activist investors.

Jamie Iannone, most recently chief operating officer of Walmart ecommerce, will take up the CEO position at eBay on April 27, the company said in a statement Monday. Before joining Walmart, Iannone ran the Sam’ s Club ecommerce unit, where he was responsible for the unit’s digital transformation. Iannone worked at eBay as a vice president and in other roles from 2001 to 2009.

Years of stagnant sales growth have diminished eBay’s position in an online commerce market that’s dominated in the U.S. by Amazon.com Inc. Activist investors Elliott Management Corp. and Starboard Value last year began pushing for changes at eBay including shedding ticket-resale site StubHub and the classified ads business.

Devin Wenig, who clashed with the activists as CEO, was ousted in September after failing to expand the marketplace platform and opposing the sale of businesses. In November, eBay announced the sale of StubHub to Switzerland’s Viagogo for $4.05 billion.

Despite the changes, Starboard nominated four directors to eBay’s board last month and said it was critical the board look outside of the company for its next CEO. A representative for Starboard could not be reached for comment.


Jesse Cohn, Elliott partner and board member at eBay, called the appointment of Iannone a “huge positive” for the company. He said in addition to the other steps, the company is expanding its profitability and accelerating its capital return.

“The board concluded that Jamie’s combination of experience and vision for eBay is uniquely compelling. Today, even in these extraordinarily difficult times, eBay has strong momentum in the business and is executing well,” he said in an emailed statement. “It has been a busy year, and we are on track with the steps needed to improve the business and realize full value for shareholders.”

Iannone joined Walmart in 2014 and quickly rose up the ranks at the Sam’s Club wholesale unit, eventually running its website along with its marketing and membership departments. While there, he rolled out a cashier-less mobile-checkout system called Scan & Go, simplified Sam’s membership levels and expanded online sales through initiatives like in-store pickup.

Those efforts led to his appointment earlier this year as second-in-command at Walmart’s U.S. e-commerce unit, under CEO Marc Lore.

“We have all been impressed by his strong track record of innovation, execution, operational excellence, and developing teams that drive results,” said Thomas Tierney, eBay chairman, in the statement. “Jamie has consistently delivered high growth during rapid periods of industry disruption, consumer change and technological advancement. He is a world-class leader, and we are excited to welcome him back to eBay.”


Walmart is No. 3 in the 2019 Digital Commerce 360 Top 500. EBay is No. 4 in the ranking of Digital Commerce 360 Top 100 Online Marketplaces.