The coronavirus will provide a long-term boost for online retailers—if they can stay in business during what will likely be a rocky economy, say three investment professionals who specialize in evaluating the financial prospects of online retailers and other direct-to-consumer brands.
Threats include Amazon seizing the pandemic as an opportunity to take more market share, while the opportunity includes the possibility that the coronavirus will still be a factor during the 2020 holiday season, pushing more consumers to shop online.
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