Skynamo says it will use the capital to market its cloud-based technology and mobile app while also improving service to customers in the United States and overseas.

Skynamo, a provider of cloud-based software for field sales reps, says its products are designed to help reps make the leap from just selling products to providing consulting services to their clients.

Field sales reps have been left out in the cold by the technology industry for far too long.

Five Elms Capital, a venture capital firm that invests only in B2B software companies, is sold on Skynamo’s strategy and has invested $30 million in the software firm’s Series A round of funding.

“We’ve backed Skynamo because we are convinced it has the perfect combination of strong value proposition and a relentless culture of delighting both customers and employees to become the leader in field sales technology,” says Fred Coulson, managing partner of Five Elms.

Transitioning from order-takers to consultants

Skynamo says it will use the funding in marketing efforts to “accelerate the adoption” among sales professionals of its field-sales mobile app and cloud-based field-sales-management software platform.

SamClarke-Skynamo

Sam Clarke, CEO, Skynamo

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“Field sales reps have been left out in the cold by the technology industry for far too long,” says Sam Clarke, CEO of Skynamo. “By putting all time-saving functionality and accurate information in the palm of their hands via our mobile app, Skynamo transforms sales teams from order-takers to value-adding consultants to their customers.”

Skynamo, which launched as a company in 2012, says it has more than 6,500 users at some 650 manufacturing, wholesale and distribution companies across various industries in the United States, the United Kingdom, New Zealand and South Africa. Its customers include distributors Medis Medical, Atlas Oil and Protetka Safety Gear.

Skynamo is based in Cape Town, South Africa, and maintains sales offices in London and Atlanta. It operates with more than 65 employees.

Five Elms Capital’s other clients include Smart Warehousing, a provider of warehousing and logistics applications; Sherpa, a provider of CRM software; and RFP 360, a provider of request-for-proposal management applications.

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