In focus: watches

The watch subcategory within the Internet Retailer 2019 Top 1000 grew web sales $1.71 billion in 2018, up 21.6% from $1.41 billion as a category in 2017.

The 16 retailers in this category have a few notable metrics, such as a high average order value, with three watch retailers having an AOV higher than $5,000.

The largest online watch retailers,, Fossil Group Inc. and WatchBox accounted for 46% of the category’s total sales, with each retailer generating well over $150 million in online sales.

The infographic below contains data on watch retailers in the Top 1000, including total 2018 web sales, median conversion rate, the fastest-growing retailers in this subcategory and the watch retailers with the largest average order values.

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