Luxury consignment retailer The RealReal Inc.’s pitch is simple: It makes it easy for consumers to buy and sell used luxury items, such as clothing, accessories and jewelry. By bringing the consignment model online, The RealReal gives shoppers access to a wide breadth of items—all verified authentic.
This article examines The RealReal’s path to its IPO and why it is attractive to millennial and generation Z consumers, as well as the growing resale market influenced by other consignment retailers and marketplaces such as Poshmark and thredUp.
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