For U.S. importers wanting to source products from India’s manufacturers, Beldara.com is offering access to more than 100,000 of them.
Beldara’s “mission is to connect U.S. buyers with high-quality Indian manufacturers,” says John Sequeira, Beldara’s operations head of U.S. B2B. “The growth of users is the future of Beldara, and its aim is to expedite global growth.”
Since it launched a year ago, Mumbai, India-based Beldara says it has attracted more than 2.3 million users from more than 127 countries to shop among 40 product categories, ranging from apparel, kitchenware and automotive products to construction equipment and stainless steel. About 12% of buyers come from North America and Europe, a spokeswoman says.
Beldara charges no fees to buyers on its platform. Suppliers can list products for no charge, but Beldara charges transaction fees valued at 3% of the sale.
Beldara offers three membership plans to suppliers to help them promote their products and brands, with prices ranging from $404 per quarter to $1,349 for a full year. It also provides an online payments services through BeldaraPay and express and ocean-borne shipping services.
Beldara was founded by managing director Predeep Khandekar, who formerly was chief technology officer of RupeeBoss.com, a financial services website; and vice president of engineering at Nykaa.com, a beauty products retail site. RupeeBoss and Nykaa are also based in India.
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