Based in Mumbai, India, Beldara.com has launched as an online marketplace for India-based manufacturers across 40 product categories including apparel, kitchenware and steel.

For U.S. importers wanting to source products from India’s manufacturers, Beldara.com is offering access to more than 100,000 of them.

Beldara’s “mission is to connect U.S. buyers with high-quality Indian manufacturers,” says John Sequeira, Beldara’s operations head of U.S. B2B. “The growth of users is the future of Beldara, and its aim is to expedite global growth.”

PradeepKhandekar-Beldara

Pradeep Khandekar, managing director, Beldara

Since it launched a year ago, Mumbai, India-based Beldara says it has attracted more than 2.3 million users from more than 127 countries to shop among 40 product categories, ranging from apparel, kitchenware and automotive products to construction equipment and stainless steel. About 12% of buyers come from North America and Europe, a spokeswoman says.

Beldara charges no fees to buyers on its platform. Suppliers can list products for no charge, but Beldara charges transaction fees valued at 3% of the sale.

advertisement

Beldara offers three membership plans to suppliers to help them promote their products and brands, with prices ranging from $404 per quarter to $1,349 for a full year. It also provides an online payments services through BeldaraPay and express and ocean-borne shipping services.

Beldara was founded by managing director Predeep Khandekar, who formerly was chief technology officer of RupeeBoss.com, a financial services website; and vice president of engineering at Nykaa.com, a beauty products retail site. RupeeBoss and Nykaa are also based in India.

Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week, covering technology and business trends in the growing B2B ecommerce industry. Digital Commerce 360 B2B News is a publication of DigitalCommerce360.com, whose titles also include Internet Retailer. Contact editor Paul Demery at [email protected] and follow him on Twitter @pdemery.

Follow us on LinkedIn and be the first to know when new Digital Commerce 360 B2B News content is published.

Favorite

advertisement