Generations Z and Y (aka millennials) constitute an ever-increasing force in the global economy’s spending power. In the U.S., for example, the buying power of Gen Z has already exceeded $500 billion. Millennials account for about a quarter of the global population, and statistics indicate that Gen Y and Z spending power is strong and growing.
Whereas Gen X and baby boomers grew up in a consumerist culture, Generations Y and Z have a pared-down mindset and seek long-lasting, high-quality apparel instead of disposable items. They want to know where their products…
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