More consumer brand manufacturers are investing in ecommerce and making all forms of ecommerce—business-to-consumer (B2C), business-to-business (B2B) and business-to-business-to-consumer (B2B2C)—a higher priority, according to data and analysis from the 2019 Manufacturer 300, a new report forthcoming from Digital Commerce 360, publisher of B2BecNews.

Changing consumer and business buyer behavior, increasing revenue by selling direct to the consumer, and retail chain consolidation are the among the top trends driving brand manufacturers to more aggressively develop ecommerce, according to the 2019 Manufacturer 300, which analyzes leading big, medium and small manufacturers in key industries on growth in ecommerce.

The analysis includes such metrics as web sales as a percent of total sales.