Amazon.com Inc.’s domination of the ecommerce market has multiple roots.
The retailer’s Amazon Prime loyalty program, which offers a host of benefits including free two-day shipping, leads a significant share of its estimated 103 million U.S. Prime members to shop on Amazon for everything from consumer packaged goods to apparel to furniture. Its Alexa virtual assistant makes it simple for shoppers to make purchases simply by speaking to their Echo speakers. Then there are the retailer’s built-in advantages such as its massive selection and competitive prices, as well as its quickly growing private-label business. And that’s not to mention one of its biggest advantages: Its massive marketing budget, which enables it to dominate natural and paid search and exert its influence over a host of other digital and offline marketing channels.
In this article, you will learn:
- How much Amazon spent on paid search ads in 2018.
- The top 10 paid search spenders.
- Which retailers send the most promotional emails.
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