While other marketing channels garner hype, affiliates continue to drive sales, which is why many retailers are actively working to expand their affiliate networks. But doing so requires retailers to sort through a host of considerations, including whether to work with an affiliate agency, such as Rakuten Affiliate Network or CJ Affiliate, and whether the higher commissions charged by content-focused sites is worth it. And many are deciding that they are.
This article includes:
- An analysis of how retailers are using affiliate networks and what’s driving them toward content-based affiliates.
- Interviews with executives at 7 For All Mankind, BirdRock Brands LLC, Le Tote, Wirecutter Inc. and Team Bespoke.
- Data on how affiliates impact online sales.
- A closer look at the costs related to affiliate marketing.
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