Despite a string of controversies related to data breaches, privacy concerns and fake news on Facebook and other social networks, the share of U.S. adults who use social networks is statistically unchanged from where it stood in early 2018, according to a new Pew Research Center survey conducted from Jan. 8 to Feb. 7.
73% of U.S. adults have used YouTube, 69% have used Facebook, 37% have used Instagram, 28% have used Pinterest and 24% have used Snapchat. The findings for each of the platforms, save Instagram, are relatively unchanged from a March-April 2016 Pew study. The percentage of U.S. adults who have used Instagram rose nine percentage points in nearly three years between the two surveys.
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Moreover, 75% of adults 18- to 24-year-olds use Instagram, making it roughly in line with Facebook (76%), and a hair ahead of Snapchat (73%). Roughly three years earlier, only 59% of 18- to 24-year-olds used Instagram.
Facebook is the one platform that has relatively consistent usage figures regardless of demographics. For example, 68% of 50- to 64-year-olds use Facebook, which is just eight percentage points less than the 76% of those 18- to 24-year-olds who use the platform.
Despite high-profile scrutiny of Facebook, the social network’s users are just as active on the site as they were a year ago. 74% of users visit Facebook at least once a day, including 51% who do so several times a day. Instagram users are also incredibly active; 63% of users visit Instagram at least once a day, including 42% who do so several times a day.
The survey also found that women are nearly three times as likely as men to use Pinterest (42% compared to 15%).Favorite