A regional Blue Cross plan is using ecommerce and mobile apps to help its members scout out cheaper prescription drugs.
Blue Cross and Blue Shield of Louisiana, a health plan that has been in business since 1934 and today has 1.5 million members, has added a new digital tool called Rx Savings Solutions that it says will help more than 637,000 Blue Cross and HMO Louisiana health plan members price drugs and manage their prescription drugs to save money.
Rx Savings Solutions connects with a member’s drug claim records and prepares a personalized prescription savings plan. When there is an opportunity to save, Rx Savings Solutions will alert members by text or email, letting them know to log in and view savings opportunities, the plan says.
Blue Cross and Blue Shield of Louisiana rolled out Rx Savings Solutions in late February as a free digital tool for certain plan members to use. While it’s unclear how many members are using the tool, the overall goal is help plan members better comparison shop and save on their prescription drug costs, says chief medical officer Vindell Washington.
“By providing a solution directly integrated into claims records and benefits, our members now have detailed information at their fingertips to help them make prescription drug choices,” Washington says.
Members access Rx Savings by desktop computers or mobile app. Once logged on, Rx Savings lets users find pharmacies in the area with lower out-of-pocket prices for prescription drugs. The service is free for plan members.
The tool also lists alternatives that may be appropriate for a member’s care, but with a lower out-of-pocket price. In that case, Rx Savings Solutions will provide information members can share with their doctors if they want to choose a lower cost alternative, says Blue Cross and Blue Shield of Louisiana.
Rx Savings Solutions is a digital prescriptions and healthcare services company based in Overland Park, Kansas. The company, founded in 2012, claims to have more than 2.5 million consumers using its online prescription savings tool.
Other customers of Rx Savings Solutions include SAP North America, a provider of business operations software.
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