Ecommerce has transformed the retail industry by offering consumers a wealth of choices and conveniences. But online shopping has also substantially driven shoppers to expect highly personalized ecommerce experiences.

“The challenge retailers face is how to provide a personal shopping experience at the scale that the internet provides,” says Michelle Fischer, chief customer officer at Kibo, a cloud commerce technology provider. “Retailers need to be able to create personalized experiences around how and what consumers buy.”

For retailers, providing a personalized experience means offering a wide array of shopping and fulfillment options for shoppers to choose from. Technology helps retailers do that by enabling them to coordinate online, mobile and in-store shopping into a single, cohesive experience. After the sale, retailers can also take advantage of…

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