44 retailers in the Internet Retailer Top 1000 may soon have a new company managing their e-commerce platform software.
Earlier this month, International Business Machines Corp. announced India-based HCL Technologies Ltd., founded by Indian billionaire Shiv Nadar’s family, would acquire IBM software products for $1.8 billion, including IBM’s on-premise commerce software that retailers use to run their e-commerce platforms and omnichannel efforts. The deal is set to close in mid-2019. HCL will borrow $300 million to fund the deal, while the remainder will come through its profits.
IBM and HCL did not respond to a request for comment on the sale, nor did several Top 1000 retailers that use IBM software for their e-commerce platforms. Internet Retailer Top 1000 merchants that use IBM for their e-commerce platforms include Carhartt Inc. (No. 754), David’s Bridal (407), The Home Depot Inc. (7) and Lowe’s Cos Inc. (21).
Forrester Research Inc. in a blog post says the sale, if it goes through, means that IBM’s e-commerce software, WebSphere Commerce—including the recently released V9 and IBM Digital Commerce—are moving to HCL. “This means, after the deal closes, that IBM will no longer have a commerce platform. All related IBM commerce contracts will transition to HCL, and HCL will own the forward road map and any decisions about long-term support and end of life,” Allen Bonde, Forrester vice president and research director, writes in the post.
HCL in August took over development and release support for IBM WebSphere Portal, according to Forrester, along with IBM Web Content Manager and IBM Web Experience Factory, which helps speed delivery of web applications with rich, interactive interfaces.
Forrester notes that the retailers it has talked with have been happy overall with HCL’s management of those products.
“For products that were already supported by HCL, we’ve heard from their customers that they have seen a positive impact, specifically around improved feature backlogs and road map,” Bonde writes. “We expect that story to continue for other IBM customers who are now part of the expanded HCL portfolio.”
Forrester adds that HCL has shown it is “committed to being a better caretaker for the products it has previously taken over from IBM, especially given its strength in technology-driven transformation and desire to aggressively invest in and foster new IP.” And, Forrester notes, this acquisition is just the latest in a long line of HCL and IBM activity that began in 2015 and may not be over yet.
The asset-sale comes as IBM is seeking to become a leader in the hybrid cloud market, which combines software and services delivered over the public Internet with similar offerings run on companies’ own servers and data centers. In October, IBM agreed to buy Red Hat Inc., a specialist in this area, for $33 billion.
Darin Archer, chief marketing officer at e-commerce platform provider Elastic Path and a former IBM executive, says IBM would be wise to double down on the cloud business where he thinks “IBM could find another hundred years of life. It just needs to be smaller to move quicker.”
The public cloud is growing at a rapid clip. The global public cloud services market will reach $236 billion by 2020, up from a projected $178 billion this year, according to Forrester. Gartner Research, meanwhile, forecasts that it will reach $383 billion worldwide by 2020, up from $247 billion last year.
The software products being sold represent a total addressable market of more than $50 billion, according to IBM, and include:
- Appscan for secure application development
- BigFix for secure device management
- Unica (on-premise) for marketing automation
- Commerce (on-premise) for omnichannel e-commerce
- Portal (on-premise) for digital experience
- Notes & Domino for email and low-code rapid application development
- Connections for workstream collaboration
For its part, IBM notes several areas it is focusing on in its release about the sale—with no mention of retail or e-commerce.
“Over the last four years, we have been prioritizing our investments to develop integrated capabilities in areas such as AI for business, hybrid cloud, cybersecurity, analytics, supply chain and blockchain as well as industry-specific platforms and solutions including healthcare, industrial IoT and financial services. These are among the emerging, high-value segments of the IT industry. As a result, IBM is a leader in these segments today,” says John Kelly, IBM senior vice president, Cognitive Solutions and Research. “We believe the time is right to divest these select collaboration, marketing and commerce software assets, which are increasingly delivered as stand-alone products.”
HCL provides IBM a potential lifeline as IBM realizes its business of infrastructure outsourcing is going away with innovation coming from PaaS, Archer says. PaaS, or platform-as-a-service—also known as SaaS, or software-as-a-service—is where a vendor hosts software used by multiple clients on the web. This differs from IBM’s on-premise model, where retailers buy e-commerce software and install and maintain it on their own servers.
“E-commerce is radically changing, requiring platforms (like IBM WebSphere) from the 90s to be rebuilt,” Archer says. ‘This is a heavy financial commitment and one IBM wasn’t able to do with many of its software assets. As for IBM, I think it’s a great move. IBM’s DNA is in leasing compute.”
Bloomberg contributed to the article.Favorite