In 2019, more people will buy more hamburger, toothpaste and canned peas on the internet. And those purchases, among other online grocery purchases, will help boost the market share of online grocery sales, researchers say.
Online sales of groceries continue to grow much faster than the overall market and that web growth is expected to continue, according to recently released data from the United Kingdom-based Institute of Grocery Distribution (IGD).
IGD projects online food and grocery sales in the United States to reach $59.5 billion in 2023, up from $23.9 billion in 2018. That growth would boost the market share for grocery e-commerce to 3.5%, up from an estimated 1.6% now.
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