U.S. shoppers will spend a record $21.60 billion online during the biggest U.S. shopping weekend of the year, Internet Retailer forecasts. During the five-day period from Thanksgiving Day through Cyber Monday, online sales will jump 15.5% from an Internet Retailer-estimated $18.70 billion in 2017.
Total retail sales, excluding items not normally purchased online, such as fuel and automobiles, will jump 5.5% to $143.82 billion over the same period, Internet Retailer estimates. That means e-commerce will account for roughly 15% of retail sales.
Growth in the e-commerce industry, combined with U.S. consumers’ willingness to spend—particularly online—is why Internet Retailer estimates a 15.5% year-over-year growth. The online sales growth projection is in line with the overall U.S. e-commerce industry’s growth over the last seven quarters, according to U.S. Commerce Department figures.
Additionally, U.S. consumer confidence…You must register or login below to view the complete article.
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