An analysis of 72 newcomers to e-commerce showed that these 10 retailers grew their web sales at a high rate of growth—many above 300% year over year—in 2017.

These are the results of an analysis of 72 newcomers to e-commerce, or companies that began selling online in 2015 or later. This includes scrappy stratups selling exclusively online and established brands and retail chains launching direct-to-consumer online sales. For more analysis on the 72 companies, see the 2018 edition of The E-commerce Startups report.