In an age where retailers’ email lists are valuable marketing tools for targeting customers, some merchants are coming at it in an innovative way. A number of retailers are luring shoppers into creating accounts and handing over personal data by offering free shipping with no minimum purchase when they sign up for a free loyalty or rewards program.
Here’s a look at how much customers can save on shipping per order—a cost absorbed by retailers—when they provide their email account, name and often address, birthday and gender.
To view this data, you must be a Digital Commerce 360 Premium Member. If you’re a member, sign in. Or click here to learn more about Premium Membership benefits.
This Content is Exclusively for Research Members
Sign in or purchase a Digital Commerce 360 Research Membership to unlock this content and much more!