All signs point to this holiday season shattering e-commerce sales records.

After all, consumers are rapidly shifting their spending online. For example, online sales accounted for 13.0% of total retail sales last year. And, in the first quarter of 2018, e-commerce accounted for 13.8% of total retail sales, a 1.4 percentage point increase from a year earlier, according to Internet Retailer estimates.

With consumers increasingly comfortable buying online, there’s little doubt a number of online holiday sales marks set last year will fall this year. Chief among them are…

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