Athletic apparel and footwear brand manufacturer Nike Inc. launched its mobile shopping app two years ago, but only recently stepped up the features on it. Nike’s apps accounted for nearly 40% of Nike’s online revenue in its fourth quarter for the fiscal year ended May 31, a Nike spokesman tells Internet Retailer.
Within its main shopping app, Nike is currently piloting the Nike App at Retail, which offers store-specific features available at Nike locations in Portland, Santa Monica, California, and The Grove in Los Angeles. It plans to roll the features out to other U.S. stores over the next several months. Similar features eventually will be available at Nike Factory Outlets as well, the footwear retailer says.
When building the new features, Nike surveyed 500 consumers—both nonmembers and members, or those who have signed up for a member account with Nike on its website or app—over the last year about their in-store experience and what they like about the app.
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