Amazon.com Inc. and the media are buzzing about Amazon’s Prime Day, which starts on Monday and lasts for 36 hours. But how do consumers feel about Prime Day?
Many consumers believe they got good deals last year and are considering shopping on Amazon during the retailer’s sales holiday over July 16 and 17, according to a new Internet Retailer-exclusive survey of 1,000 online shoppers conducted this week by Toluna.
76% of consumers are aware of Prime Day. And 30% of shoppers surveyed plan to shop on Amazon on the holiday this year, while nearly 40% said they might.
Even though 63% of respondents comparison shopped with other e-retailers online on Prime Day last year, the largest share of shoppers, 37%, don’t plan to comparison shop online at other retailers on Prime Day this year.
Electronics were the most popular purchases on Prime Day 2017 with 60% purchasing such goods.
16% of shoppers spent more than $200 on the shopping holiday last year, and 23% spent less than $20. More than half of consumers, 55%, felt there were many good deals on Prime Day last year. 33% said there were some good deals, 9% said there were few good deals and 2% said there were none.
The main reason consumers didn’t shop on the web on Prime Day last year was that they didn’t know about the shopping holiday.
Amazon is No. 1 in the Internet Retailer 2018 Top 1000.