It isn’t easy for retailers to meet consumers’ desire to shop for, buy, collect and return goods using any avenue they please—web, mobile web, app and store—and to cross channels during their purchase journey. After all, doing so often means rethinking their operations to treat their company as one unit as much as possible.

But such initiatives aren’t cheap: Home Depot in late 2017 said it planned to spend…

To get immediate access to the rest of this article and thousands more, sign up for a free Strategy Membership using the Join for Free button below. If you’re already a member, please sign in.

Want to read more? Unlock Free Strategy Membership