The European Union’s General Data Protection Regulation took effect on Friday, May 25, and its global reach will affect many online retailers. The resources here cover the strategic implications of GDPR and the must-do tactics online retail marketers need to put into practice.
GDPR empowers consumers by forcing retailers, marketers and others to explicitly tell consumers in the European Union’s 28 member countries how they’re collecting, using and storing consumers’ personal data. If you have a website accessible to consumers in the EU, read this.
Jane Dixon, senior director of GDPR Compliance & Consulting Services at digital marketing firm SmartFocus, lays out a plan of what marketers ought to prioritize when tackling GDPR.
Digital marketers will have to depend less on using massive quantities of behavioral data to target ads at consumers and more on contextual advertising, writes Dipayan Ghosh, a fellow at the New America think tank and former public policy and privacy advisor at Facebook.
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70% of the regulators charged with policing GDPR say they don’t have the necessary funding, or would initially lack the powers, to fulfill their duties, according to a Reuters survey.
Review all of the European Union’s GDPR documentation on rules, consequences, etc., here.Favorite