While consumers’ fulfillment and delivery expectations are increasing, many leading e-retailers are not offering a full menu of options.
Among the Internet Retailer 2018 Top 1000 e-retailers, just 57 fulfill online orders by shipping inventory directly from their stores. Much more common—but still not universal—are in-store pickup and returns of online orders.
Nearly half (45.7%) of the 221 retail chains in the Top 1000 allow customers to buy products online and pick them up in stores. That option is extremely popular among online shoppers. A recent Internet Retailer survey conducted by Bizrate Insights found that 61.8% of consumers have used the service.
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