In today’s digital, borderless economy, it’s easier than ever for a business of any size to grow globally. By simply listing their products or services on a marketplace like Amazon any business has the available channels at their fingertips to find customers around the world and reach new heights of success.
But while the opportunities have grown, so have the challenges. The prospect of a larger customer base, longer selling seasons and more diverse customers means that SMBs are being forced to face up to the fact that they can’t do everything themselves. Thankfully, the same digital economy offers solutions to these challenges. Relying on an on-demand workforce can be an excellent way to find high-skilled resources who can meet a host of unique business needs and gain an advantage over sluggish competitors.
Here are five ways that your business can benefit from the global on-demand economy today.
1. Produce better content: Hire a freelancer
The importance of content creation is becoming crucial to businesses of all sizes. U.S. adults alone now consume over 10 hours of media every day and the digitization of everything is only going to increase this insatiable thirst for information. The best way for any business to make their voice heard is to provide valuable content that educates the reader and establishes your brand as an authority in your niche.
By utilizing resources only when they are required, SMBs can obtain a premium quality of work at a reasonable price.
Meaningful content builds relationships with both existing and potential new customers. However, one of the biggest problems with in-house-produced content is…
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