As the world’s largest online retailer, Amazon.com Inc. is often considered both an inspiration and a threat to other e-commerce businesses. Boasting nearly $178 billion in worldwide revenue in 2017, a 27% jump over 2016, the online retail behemoth seems likely to dominate the e-commerce landscape for years to come.

While this may seem intimidating to many online retailers, it’s actually a great opportunity for them to push their e-commerce businesses forward, according to Matt Mullen, senior vice president and managing director of North America at ProShip Inc., a provider of shipping and supply chain software.

“Consumers are trying to get more convenience out of e-commerce because it suits their lifestyles, and offering them a valuable shopping experience is the way to do that,” Mullen says. “It was easy for retailers to provide excellent customer experiences in a store, but now…

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