BBoardriders will utilize Elastic to support wholesale merchandising under all of their brands, including Quicksilver, Roxy and DC shoes.

DENVER, March 15, 2018 — Boardriders Inc. is the latest sports apparel and equipment manufacturer to choose Plumriver’s Elastic Suite B2B digital merchandising platform to achieve higher levels of ecommerce efficiency by improving the product procurement process with retailers. This new client acquisition further solidifies Elastic’s position as the leading commercial sales and procurement technology provider in the growing lifestyle, boarding and surfwear categories.

Boardriders will utilize Elastic to support wholesale merchandising under all of their brands, including Quicksilver, Roxy and DC shoes, covering the major global regions in the EU, North America, Australia and Asia.  The company expects Elastic’s innovative technologies to help strengthen their brands with retail partners for a much more seamless product procurement experience. Key elements are: better segmenting their product lines, improving their sales pre-booking capabilities and enhancing their in-house showroom experience for purchasing reps with the use of real time UPC code scanning features.

“Boardriders is committed to improving the wholesale procurement process and merchandising experience for our valued retail partners,” said Brian Sininger, Boardriders Head of Sales Operations – Americas.  “Elastic is helping us upgrade our commercial sales process by providing the most flexible and innovative suite of B2B merchandising solutions in the action sports industry. Our partnership with Elastic and roadmap of collaborative innovations will give our retailers the cutting-edge features and functionality they are seeking from their most valued suppliers.”

“Helping Boardriders strengthen their retailer relationships and more efficiently merchandize their expanding portfolio of high quality products is what Elastic does best and is why we have set the industry standard for the most innovative and disruptive B2B sales technologies,” said Josh Reddin, Elastic Founder/ PlumRiver Principal.

Through platform standardization, innovative technologies and a more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. This comes through streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality, product sample reduction, customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations. Selected clients include: The North Face, Patagonia, Timberland, Asics, Rawlings, TYR, Fjällräven, 2XU, Crocs, Puma, Oakley, Reebok/CCM, Bauer, Easton, Spyder, Burton, Reef, Hurley, Fila, Kuhl, Nidecker, Black Diamond, Lole, Carter’s, Speedo, OshKosh and Smartwool.




Kenny Thomas
(801) 232-2916
[email protected]

Sawyer Frank
(815) 404-8978
[email protected]