A snapshot of online subscription services

Retailers with subscription services are everywhere and sell in every retail category. The successful ones are generating some solid revenue streams, including a handful that were either acquired (Dollar Shave Club, Plated.com) or went public (Stitch Fix, Blue Apron and HelloFresh). Below is an analysis of more than 50 subscription-based retailers, when they launched and what category they sell in. Additionally, we identify the largest digitally native vertical brands with subscription services.

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