When it comes to e-commerce and cannabis, there’s a lot of gray mixed in with the green.

The rapid and quickly spreading legalization of cannabis is leading savvy entrepreneurs to launch services that make it more convenient for shoppers to pick and choose from a variety of strains, compare prices and order their indulgences or medicine from the comfort of their couch, and for dispensaries to find and purchase the products they will resell.

However, marijuana sales are largely stuck at “almost e-commerce,” says Alan Brochstein, founder of 420 Investor, a subscription-based portal for investors offering data on marijuana companies, and of New Cannabis Ventures, a content aggregation site for the cannabis industry. That means consumers can order online for pick up at a dispensary or get cannabis delivered but then have to pay cash at the door.

An Amazon-like site for cannabis is a good idea, and it’s not new, but the current federal illegality of the herb…

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