Internet Retailer conducted an exclusive survey with online retailers on conversion rates—a key performance metric in e-commerce—from October through December 2017, and the results are in.
The charts below summarize the study’s findings and provide benchmark data for merchants across product categories and throughout the fiscal year. Here’s a look at how retailers are faring on this front with average conversion rates; year-over-year comparisons; and numbers by merchant type, category, quarter and device.
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