Alex Atzberger, who has led the SAP Ariba global procurement network business for the past three years, has been appointed president of SAP Hybris, the provider of digital commerce, marketing and sales management technology, parent company SAP SE said today.
Succeeding Atzberger as president of SAP Ariba will be Barry Padgett, who joined SAP with the company’s 2014 acquisition of Concur Technologies Inc., a provider of business travel services. Padgett has served in multiple positions at SAP, including president of SAP’s SMB Solutions Group, which provides business software products designed for small and midsize businesses. Last October, he was named president of the SAP Network Group and tasked with building out the company’s strategic vision for providing network services through Ariba and other units including Concur and Fieldglass, a provider of software for managing workforces comprised of independent contractors. Padgett will continue in that position while also heading up SAP Ariba, SAP said.
The appointments of both Atzberger and Padgett were effective immediately, an SAP spokeswoman said. Atzberger and Padgett will each report to Rob Enslin, executive board member for SAP’s Cloud Business Group, SAP said.
As president of SAP Hybris, Atzberger succeeds Carsten Thoma, who co-founded Hybris in 1997 and remained as its president after SAP acquired the provider of e-commerce technology in 2013 and renamed it SAP Hybris. Thoma, who co-founded Hybris with head of engineering Moritz Zimmermann and other friends while college students, is returning to his entrepreneurial roots to invest in technology startups, SAP said.
Zimmermann will remain at the company and work with Atzberger to expand the Hybris technology platform and its number of clients, SAP said.
SAP Hybris is already well known as a provider of e-commerce technology to large corporations. It is listed as an e-commerce platform provider by 22 companies in the B2B E-Commerce 300 and nine in the Internet Retailer Top 500. Its clients include General Electric Co., The Boeing Co., Johnson & Johnson, 3M Co., W.W. Grainger Inc., Adidas AG, Keurig Green Mountain Inc. and Hallmark Cards Inc.
At the SAP Hybris Live annual conference in October, executives from Office Depot Europe discussed how the office supplies company was working with the e-commerce technology vendor to relaunch its international network of e-commerce sites.
SAP Ariba operates the worldwide Ariba Network, where buyers and sellers from more than 2.5 million businesses across 190 countries engage in online transactions valued at more than $1.25 trillion each year, SAP says.
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