Customers type, speak or even use emojis for building their digital shopping lists with new Chat-to-Cart platform.

CHICAGO, Dec. 12, 2017 — Peapod, the country’s first and leading online grocer, is making it even easier for customers to shop on the go by launching their first ever text-to-order grocery application. With the Chat-to-Cart platform from StorePower, shoppers can use their phones’ text feature to type, speak and even use popular emoji icons to build and update their Peapod carts.

“At Peapod, we have always been committed to being the ultimate convenience for our customers,” said Cat De Merode, Peapod’s Vice President of Product. “The Chat-to-Cart platform was designed for the busy shopper that relies on their mobile device whether at home or on-the-go. Now, instead of texting a family member to pick up an extra gallon of milk, you can text Peapod and let us do the work. The texting functionality complements the Peapod mobile app and desktop website for one seamless ordering process.”

With the simplicity of texting, the list can also be shared across multiple family members for an all-inclusive weekly shop and even synched up with voice activated assistants for voice-to-text convenience. The Chat-to-Cart launch follows a string of recent innovations launched by Peapod that are geared towards the connected shopper including Peapod’s award-winning mobile app and Peapod’s voice activated Alexa skill.

Peapod worked with StorePower, a leading creator of online shopping tools, as a first mover in the space to implement its patented Chat-to-Cart platform. “This is an exciting example of a proven retailer leveraging the newest technology to help their customers shop faster and smarter,” said Richard Demb, Co-Founder of StorePower. “There is a heritage of innovation at Peapod and we’re proud to work with them to continue that legacy. The Peapod team has proven their commitment to early adopters of customer-led innovations.”

There’s no cost to use this service and Peapod customers can begin using Chat-to-Cart by clicking this link or texting 1-833-TXT-PPOD. Customers will receive a welcome text from Peapod and can then utilize text ordering at any time by following the below instructions:


Simply enter products (name or related emoji) via texting application

Type “Options” to share the list and add contributors (other family members, roommates, etc.)

Click on the link at any time to edit and check out

Once the number is saved in contacts, list updates can be made via Siri and Google Assistant.

Type or say “Text Peapod” in the texting app at any time


Type or say “Reorder” to edit the last order

For more information and to shop Peapod, visit, Peapod’s Mobile App and the brand’s social channels: Twitter, Facebook and Instagram.

About Peapod

Peapod, an Ahold USA company, is America’s leading online grocer with over 40 million orders delivered to date. Peapod’s intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry staples and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations.  Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.

About StorePower


StorePower creates the next generation of online shopping tools. With their patented Chat-to-Cart, StorePower has created the easiest shopping interface for retailers to offer their customers. Consumer brands have partnered with StorePower to feature their products within the ideal context and right at the point of purchase. StorePower’s machine learning continually refines both the best matching product for consumers as well as the ideal recommended basket. StorePower was launched in 2015 by the team that built and sold