E-commerce accounts for a small portion of total retail purchases of food and beverages in the U.S.—about 3.2% in 2016. But the online food market is one of the fastest-growing categories in e-commerce, growing 32% last year, and more consumers are willing to purchase food online. 23% of American households were buying groceries online in 2016, up from 19% in 2014. Here’s key data and analysis of the U.S. online food industry.

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