Amid a retail climate in which well-known retail brands like Rue21, Gymboree, The Limited, GameStop and J.C. Penney are closing stores, a counter movement is taking place as retailers that built their businesses online are venturing offline— in some cases, into the very storefronts those other merchants once occupied. While these digitally native, vertically integrated brands come armed with a wealth of data they’ve gathered about their customers online, operating a store and managing the logistics of a physical space—training staff, negotiating leases and integrating online and offline technology—can still prove challenging. So why are so many…
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