Steve Hamilton, CEO and founder SD Wheel Corp. is constantly seeking ways to automate processes at his business, which sells tires and accessories online.

“Our ultimate goal is to eliminate a human whenever possible,” he says. “We’ll always need good people, but if a machine can automate a process, then that’s often the quicker, cheaper long-term solution.”

Hamilton’s view stems from years of experience after having launched SD Wheel in 2003 out of his mother’s apartment basement. “I had a Camaro in need of wheels, and was able to find out the true B2B cost for wheels,” he says. “I went on eBay and realized there was money to be made in B2C, and the idea was born.”  Days later Hamilton created eBay auctions listings and began…

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