Today’s time-pressed shoppers expect a fast and engaging online shopping experience when buying online. This need for instant gratification isn’t new, but our expectation of “instant” has increased and, as a result, our patience is thinner.

Think about the last time you clicked on a website and it took more than a few seconds to load. What happened? Most people get frustrated and move on to another website. That’s why it’s critical for online merchants to ensure their site performs well and loads fast. Performance isn’t just a technical concern–it can have one of the biggest impacts on your bottom line.

A study conducted by web traffic optimization vendor Cedexis found that improving page load…

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