It’s pretty clear why large swaths of consumers shop on the largest online marketplaces like those operated by Amazon.com Inc. and Alibaba Group Holding Ltd.: More choices, better prices and faster delivery. It’s also clear that these shopping portals are a great way for merchants to break into new markets, as consumers don’t necessarily care who the seller is or what country they’re based in. If they place an order on Amazon, they are getting their order from Amazon—or at least someone reputable enough to be selling there.

While marketplaces may make cross-border selling simple, there are some nuances sellers should pay attention to. Here are five tips for merchants thinking about expanding internationally via marketplaces, particularly through eBay and Amazon’s platforms…

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