Online sales in the flowers and gifts industry saw slow growth in 2016 at 4.5% but still slightly outpaced the growth for total category sales, which only was 3.2%. The Top 1000 retailers in this segment hit $4.5 billion in e-commerce business, but online’s share of total sales has hovered right around 20% since 2012. Inc.—which, as the second largest category player, hit $882.8 million in web sales last year—recently added the option for customers to order a bouquet through Inc.’s voice-based search program Alexa.

See below for a snapshot of the U.S. online flowers & gifts industry. This includes data from merchants ranked in the Internet Retailer 2017 Top 1000, including those in the following segments:

    • Candles
    • Flowers
    • Gifts/Gift Baskets
    • Greeting Cards/Invitations/Photo Prints
    • Party Supplies

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