With a relaunched e-commerce site for its Henry Schein Medical unit, the distributor has now redesigned sites for all five of its divisions, including dental and animal health.

Henry Schein Inc. is distributor of more than 120,000 products as well as business management software and services to medical offices, clinics and laboratories. And now it has redesigned e-commerce sites for all of those customers.

The new medical website represents our commitment to create an exceptional customer experience.
Bridget A. Ross, president, Global Medical Group
Henry Schein Inc.

Bridget A. Ross,
president, Global Medical Group, Henry Schein Inc.

The distributor, which reported $11.6 billion in 2016 sales, this week relaunched its e-commerce site for Henry Schein Medical, a site where physicians and their support personnel can order such products and services as medical supplies and equipment, pharmaceuticals and office supplies. The site, HenrySchein.com/us-en/medical/,also provides software and professional services for managing such operations as finances, marketing and medical waste removal.

“The new medical website is part of Henry Schein’s digital transformation and represents our commitment to create an exceptional customer experience for health practitioners,” says Bridget A. Ross, president, Henry Schein’s Global Medical Group.

The publicly traded company doesn’t break out e-commerce sales, but it has said in recent financial statements that online competition was forcing to it operate more efficiently. The redesign of its five e-commerce sites, while providing for improved self-service ordering by customers, has coincided with recent efforts to cut operating costs. Last year it eliminated about 900 employee positions, or about 2% to 3% of its workforce, it said in its quarterly financial statement for the period ended April 1, 2017.

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Henry Schein Medical is the fifth e-commerce site the Melville, N.Y.-based company has redesigned since February. The others are Henry Schein Dental, Zahn Dental Laboratories, Henry Schein Animal Health and Henry Schein Special Markets. Henry Schein did not immediately return a request for information about the e-commerce technology it has developed its sites on, though the company refers in its financial statements to its “proprietary” e-commerce technology.

The redesigned sites include such features as a new site search function that lets customers search by product-specific attributes, including size, color and manufacturer; and compare up to five products side by side.

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