Online grocery sales are still in their infancy, but they are rapidly growing up. By 2025, as many as 70% of U.S. consumers will be buying groceries online and those purchases will total more than $100 billion, according to a recent report from the Food Marketing Institute (FMI) and The Nielsen Co.
That would give online grocery sales a 20% share of consumer food and beverage spending, or about five times the current level. The report finds 23% of U.S. households bought some groceries online in 2016, up from 19% in 2014. Those sales represent about 4.3% of U.S. consumer retail food and beverage spending.
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