Mobile health is fast becoming a strategic priority at the Mayo Clinic, a mobile trendsetter among the Digital Hospital 500. “Mobile access is an assumed part of our patient-facing web strategy,” says Dr. Steve Ommen, medical director of Mayo Clinic Connected Care, the clinic’s web-driven health information networking program.
Mayo already has an advanced mobile health platform that’s being widely utilized by patients, he says. For example more than 750,000 users have downloaded Mayo’s main Connected Care Android and Apple apps. Last year more than 1.1 million patient-initiated secure messages were sent via a mobile device to Mayo providers and nearly 10,000 patients were seen from appointments requested through the Mayo Clinic app.
In the past year Mayo also has updated its Connected Care app with new features that let patients view X-ray and other radiology images. “As our patient demographics change over time we expect mobile access to continue to increase,” Ommen says. “Mobile increases how patients can choose to interact with us by in-person, their desktop computer or their mobile device.”
Mayo has one of the most advanced mobile healthcare platforms among Digital Hospital 500 organizations. Mobile visits now account for 57.1%, or about 23 million visits, of Mayo’s 40.2 million monthly online visits, says web measurement firm SimilarWeb.
And Mayo isn’t the only hospital or health system ranked in the Internet Health Management rankings moving out with mobile.
As a group the Digital Hospital 500 get nearly two-thirds of traffic to their websites from a smartphone or tablet. Of the total combined monthly web traffic of 189.9 million visits, 62.1%, or 117.9 million visits came from a mobile device in 2016 compared with 37.9%, or 72.1 million visits from a desktop computer. That mobile percentage is up from 59.9% in 2015, when 103.7 million of the 173.1 million total visits to Digital Hospital 500 sites came from smartphones or tablets, while 40.1%, or 69.4 million visits, came from a desktop computer. 76.4%, or 382 Digital Hospital 500 organizations, currently have responsive sites that adapt to any screen size and 56%, or 282, Digital Hospital 500 institutions, have deployed at least one mobile app.
Mayo will continue to make mobile a big part of its strategy for web-driven consumer healthcare. “It’s a priority, driven from the top down,” Ommen says.
Data and analysis of The Digital Hospital 500 is available in two formats—a 100-page downloadable report for $299 containing detailed analysis on the data, trends and business strategies the leading hospitals ranked in The Digital Hospital 500 are using to advance digital and mobile healthcare. A subscription database is available for $995 gives subscribers full access to all data on Digital Hospital 500 hospitals.
Favorite