Chinese online shoppers have purchased 17 million items from Amazon’s overseas sites.

Chinese consumers covet foreign goods, and Amazon China has been feeding that demand by offering a growing selection of products from Amazon.com Inc.’s global e-commerce sites.

Chinese online shoppers have ordered 17 million items from Amazon’s overseas sites since the global e-retail company launched its cross-border e-commerce business in October 2014, Amazon reported recently.

That business, called Haiwaigou, which means “buy from overseas” in Chinese, features more than 10 million items from Amazon’s e-commerce sites that Chinese consumers can buy on a special section of Amazon’s Chinese-language site, Amazon.cn. In the past year, Amazon has added selections from its U.K. and Japan sites to the goods from the retailer’s U.S. site, Amazon.com.

Amazon is No. 1 in the Internet Retailer 2017 Top 500, which ranks North American retailers by online sales, and No. 5 in the China 500, which ranks retailers operating in China by their web sales in that country.

International brands are especially popular in certain categories. For example, more than 90% of sales of children’s products on Amazon.cn are of items from such overseas brands as Pigeon from Japan and U.S. brand Wyeth, according to Amazon.

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Thanks to successful social media marketing, sales of several global brands surged in the first quarter, Amazon says. Sales of car seats, for example, have grown significantly.

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